The Old Model is Dead
MVPs & AI Automation—shipped in days, not months.
BUILD.
BRAND.
GROW.
Websites, Apps, and Headshots for Small Business. MVPs for Founders.
Ship in days, not months
From intention to execution—on deadline, with care.
"When intention precedes execution, frustration becomes motivation."— tdadelaja
Who we are
S2F.STUDIO is a productized software studio built for founders and small businesses who want momentum this month. We scope the smallest meaningful win, timebox the work, build with you, and hand off clean. No noise. No drama. Just shipped outcomes.
We're the studio behind the media platform I START TO FINISH—where we show the work in public.
Why we exist
Most projects stall between a clear idea and a working product. We believe frustration is just energy without direction. Name the outcome. Commit to the next finished step. Then move—calmly, consistently—until it's real.
Frustration → Plan → Schedule → Demo → Launch.
What we do
Starter MVP (48h)
One happy-path workflow, hosted preview, repo, Loom walkthrough.
Five-Day MVP Sprint
Auth + 2–4 core screens, one integration, CI/CD, basic docs.
30-Day Launch
Onboarding, payments, analytics, landing site, launch kit.
Website Design
High-impact, AI-coded sites. Neo-brutalist, editorial, or clean corporate.
Revive & Refactor
Audit, roadmap, and 2–3 high-leverage fixes to get shipping again.
AI Feature Injection
Search, summarize, assist—measured, guardrailed, and cost-aware.
Care Retainers
Priority fixes and steady velocity month after month.
Who it's for
Bootstrappers, small teams, and operator-founders who prefer a finished thin slice over an unfinished grand plan.
If you need motion in days or weeks—not quarters—we'll be a fit.
Define Win
We start with a half-day workshop to name one measurable outcome worth shipping now.
Build in Transparency
Timeboxed sprint, daily 15-minute standups, live "AI-coding" sessions. Transparent.
Demo & Handoff
Checklist-based acceptance. Repo handoff. 30-day bug window. Done means deployed.
Principles we won't bend
Clarity over noise
Say the outcome. Cut the scope. Finish.
Respect reality
We choose by metrics, not vibes; constraints are features.
Steady hands
Calm pacing beats frantic activity. Consistency compounds.
Teach what we build
You leave with code and understanding.
Own the finish
Done means deployed, documented, and demoed.
Tobi Daniel Adelaja
BUILDER FIRST.
Founded by Tobi Daniel Adelaja (tdadelaja)—photographer turned builder.
"After 15+ years shipping creative work and software the hard way, I shaped a calmer practice: define the win, build small, finish often."
Stack we lean on
Time Machine
Omniscriptr
AI-powered transcription and content creation platform for creators and professionals.
Moracle AI
Intelligent AI assistant platform with advanced reasoning capabilities.
Context Engine
Universal context engine for AI-assisted development workflows.
BMAD Method Guide
The AIMM
Tell Mr. President
Lyceum Creators Lab
Detailed Strategic Services
MVP
SLICER
Most founders fail because they build too much. Test your product instincts. Can you identify the "happy path"?
Start Slicing"We need a dating app for dogs."
READY TO SHIP?
What Our Clients Say
"Tobi delivered our website in just 5 days. The design was exactly what we envisioned—clean, professional, and it actually converts. We've seen a 40% increase in bookings since launch."
Sarah Chen
Founder, Bloom Wellness
Start Building Today
Download our free guides and templates to jumpstart your project.
Website Launch Checklist
47 things to check before launching your business website. Never miss a critical step.
Headshot Prep Guide
Look your best on camera. Tips on clothing, lighting, and posing for professional headshots.
MVP Scope Template
The exact template we use to scope MVPs. Define your product in 30 minutes or less.